What Community Really Means

What Community Really Means


You think of the hat. Like people have pulled me aside like, “hey
can you hold my baby so I can take a picture.” I am literally nobody. Like I’m just me. But it’s the fact that I am different. You’re here because I’m different. I’m not the best at LinkedIn. I’m not a LinkedIn expert. I just use it. Again, this is my blueprint. So what makes you different? It doesn’t have to be something visual. It doesn’t have to be something crazy. But what makes you different? It’s probably a multitude of things. But find it and communicate that. Immediately when I go to your content, when
I go to your profile, I need to see that. Otherwise I’m not going to stick around. And this is probably the most important thing. I hate when people preach community but they
don’t act that out. They confuse social media followings with
communities. “Oh, I’ve got a million followers. I’ve got a big community.” And that’s not always the case. We decided to host an event. Izzy walks in and we are in an ideation session
talking about stuff we wanted to do. He walks in and mentions this client that
we just got. He says, “what do you think for this video?” And I said, “wouldn’t it be cool if we hosted
an event? We just have people talk about what they’re
struggling with.” And then the whole team jumped on the idea. We ended up hand selecting 25 people or so. They got a text day of: location and time. Everyone shows up. They didn’t know what they were getting into. There was a box on stage. I went up and explained why they were there. We expected maybe 5 people to go up on stage. Every single person in that room went up and
talked about something that they were struggling with. From being abused to difficulties with race. All of these things that they were struggling
with to strangers. People they didn’t know. That to me is community. It’s not someone that hits the “like” button. It’s not someone that hits the “share” button. Taking that offline or moving the conversation
elsewhere…. that’s when community happens. When people feel safe. When they feel like they’re getting value. When they feel like they’re bringing value. Not just consuming your sh*t.

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